The Honda Prologue, you may have heard, is officially dead — a decision the company confirmed to TechCrunch, removing the last all-electric vehicle from the automaker’s U.S. portfolio. The Prologue’s departure signals more than Honda’s EV backpedaling. It also illustrates a broader EV industry retreat from the U.S. market (in stark contrast to the rest of the world).
The demise of the Honda Prologue got us thinking: What other EVs have left the U.S., and why? The end of the $7,500 federal tax credit had an outsized effect on EV sales in the United States. But there are other reasons behind the winnowing choices, including tariffs, changing consumer tastes, costs, company priorities, and regulatory action.
According to data published in July by Kelley Blue Book and Cox Automotive, 247,226 EVs were sold in the second quarter or about 5.8% of the total market. While EV sales grew between the first and second quarters of 2026, they are still down from the same period last year (and before that tax credit ended in fall 2025).
The Afeela: A Prototype That Never Made It to Production
The Afeela got its start as the Vision S, a prototype announced by Sony in 2020 at the Consumer Electronics and that ended up being one of the big, surprising reveals of the annual tech trade show. Honda entered the picture in 2022 when the two Japanese conglomerates announced a joint venture; they showed off an Afeela-branded prototype the following year.
In the months and years that followed, there was constant barrage of updates about the Afeela, which seemed to be everywhere, and yet nowhere. It was even displayed at TechCrunch Disrupt one year. The Afeela, despite the marketing blitz, never made it into production. In March 2026, the joint venture gave up on the two Afeela-branded EVs.
Hyundai's Ioniq 6: No Longer Available in the US Market
In March, the company said it would no longer sell the Hyundai Ioniq 6 in the U.S., a decision that was likely tied to tariffs. The Ioniq 6 is made in South Korean and imported to the U.S., while its Ioniq 5 and Ioniq 9 models are assembled at its Georgia factory.
Nissan's Ariya: A Departure from the US Market
Nissan decided last year it would not produce a 2026 model year of its all-electric Ariya SUV for the U.S. market. And it doesn’t appear to be returning. Nissan first unveiled the Ariya in 2020 and planned to start selling it in Japan the following year.
Polestar's US Exit: A Result of Chinese-Connected Vehicle Ban
Swedish EV maker Polestar, owned by Chinese automotive giant Geely, has been forced to leave U.S. over the country’s ban on Chinese-connected vehicle technology. Polestar needed specific authorization from the U.S. Department of Commerce to continue importing and selling its vehicles in the United States.
Honda's Prologue: A Symbol of EV Backpedaling
The death of the Series 0 is difficult to measure since it never went into production. The Prologue represented more grounded goals than the O Series, and one that actually went into production and sold to U.S. consumers. The Prologue was a product of a partnership with General Motors — it is built at GM’s Ramos Assembly Plant in Mexico — and closely related to the Chevrolet Blazer EV.
Conclusion
While there are still new EVs entering the US market, such as the Rivian R2, the industry has seen a significant retreat from the US market. The reasons behind this exodus are varied, including tariffs, changing consumer tastes, costs, company priorities, and regulatory action.
Source: Original article